Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact

by Jens Kröger, Stefanie Marx

Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.

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Alternative title:	Agiles Marketing
Year of publication:	2025
Authors:	Kröger, Jens ; Marx, Stefanie
Publisher:	2025.: Wiesbaden : Springer Fachmedien Wiesbaden 2025.: Wiesbaden : Imprint: Springer
Subject:	Agile Marketing Methods \| Agile Marketing Manifesto \| Scrum im Marketing \| Design Thinking Customer Orientation \| Breaking Down Marketing Silos \| Purpose and Customer Orientation \| Tools for Agile Marketing \| Kanban in Marketing \| Scrumban in Marketing \| Customer Journey Mapping \| New Work \| T-shaped Skillset \| Agile Marketing Framework \| Marketing Business Enabler \| Beziehungsmarketing \| Relationship marketing \| Marketing \| Agilität \| Agility \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management

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Extent:	1 Online-Ressource (XVIII, 227 p. 42 illus.)
Series:	Future of Business and Finance
Type of publication:	Book / Working Paper
Language:	English
Notes:	This book is a translation of the original German edition "Agiles Marketing," 2nd edition, by Jens Kröger and Stefanie Marx, published by Springer Fachmedien Wiesbaden GmbH in 2024.
ISBN:	978-3-658-47510-9 ; 978-3-658-47509-3 ; 978-3-658-47511-6
Other identifiers:	10.1007/978-3-658-47510-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015330984