Strategic agility in the B2B sharing economy ecosystem of emerging economies : empirical insights from the Middle East
Samar Abdalla, Joseph Amankwah-Amoah, Zaheer Khan, Manjusha Hirekhan
| Year of publication: |
2025
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|---|---|
| Authors: | Abdalla, Samar ; Amankwah-Amoah, Joseph ; Khan, Zaheer ; Hirekhan, Manjusha |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 431-445
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| Subject: | Brand identity | Egypt | Emerging economies | Middle East | Sharing economy | Strategic agility | Mittlerer Osten | Schwellenländer | Ägypten | Share Economy | Markenführung | Brand management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.01.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331975