Strategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering
Richard Gibbs & Andrew Humphries
| Year of publication: |
c 2009
|
|---|---|
| Authors: | Gibbs, Richard ; Humphries, Andrew |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Strategische Allianz | Strategic alliance | Unternehmensnetzwerk | Business network | Lieferkette | Supply chain | Marketing | Performance-Management | Performance management | Erfolgsfaktor | Success factor | Kooperatives Verhalten | Beziehungsmarketing | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 235 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index 0904 |
| ISBN: | 978-0-7494-5484-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756240