Strategic analysis of e-book pricing models in the presence of network externalities
Year of publication: |
2024
|
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Authors: | Zhang, Linlan ; Fan, Lidan |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 22.2024, 1, p. 80-103
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Subject: | agency model | e-book | e-reader | network externalities | wholesale model | Netzwerkökonomik | Network economics | Theorie | Theory | Elektronische Publikation | Electronic publishing | Prinzipal-Agent-Theorie | Agency theory | Preismanagement | Pricing strategy |
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