Strategic and operational issues in implementing a CRM tool
Sandra Rothenberger
| Year of publication: |
2006
|
|---|---|
| Authors: | Rothenberger, Sandra |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 22514685. - Vol. 1.2006-2007, 4, p. 462-475
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009878392