Strategic auditing of human and financial resource allocation in marketing : An empirical study using data envelopment analysis
| Year of publication: |
1994
|
|---|---|
| Authors: | Chebat, Jean-Charles ; Filiatrault, Pierre ; Katz, Arnon ; Tal, Shlomo Mai |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 197-208
|
| Publisher: |
Elsevier |