Strategic brand alliances : research advances and practical applications
Year of publication: |
2016
|
---|---|
Authors: | Singh, Jaywant ; Quamina, La Toya ; Kalafatis, Stavros |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 120-135
|
Subject: | Marketingkooperation | Marketing cooperation | Markenführung | Brand management |
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