Strategic brand management : building, measuring, and managing brand equity
Kevin Lane Keller
| Year of publication: |
2013 ; 4. ed., global ed.
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Markenpolitik | Markenwert |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 590 S. zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-273-77941-9 ; 978-0-273-77941-4 ; 978-0-273-78004-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009664371