Strategic communication before price haggling : a tale of two orientations
Liang Guo
| Year of publication: |
2022
|
|---|---|
| Authors: | Guo, Liang |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 5, p. 922-940
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| Subject: | bargaining | cheap talk | information acquisition | MSRP | negotiation | reference price | strategic communication | Kommunikation | Communication | Verhandlungstheorie | Bargaining theory | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Asymmetrische Information | Asymmetric information | Preis | Price | Öffentlichkeitsarbeit | Public relations | Verhandlungen | Negotiations | Interne Kommunikation | Internal communication | Informationsversorgung | Information provision |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373617