Strategic communication : defining the field and its contribution to research and practice
Year of publication: |
2020
|
---|---|
Authors: | Zerfaß, Ansgar ; Verčič, Dejan ; Nothhaft, Howard ; Werder, Kelly Page |
Published in: |
Future directions of strategic communication. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-27230-2. - 2020, p. 159-177
|
Subject: | Kommunikation | Communication | USA | United States | Strategisches Management | Strategic management | Bibliometrie | Bibliometrics |
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