Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Nicola Schweitzer, Rupert Hofmann, Andreas Meinheit
| Year of publication: |
2019
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|---|---|
| Authors: | Schweitzer, Nicola ; Hofmann, Rupert ; Meinheit, Andreas |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 144.2019, p. 49-65
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| Subject: | Autonomous driving | Corporate foresight | Customer foresight | Customer insights | Emergent nature consumers | Qualitative research | Radical innovation | Survey | Trend receiver | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Innovation | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Innovationsmanagement | Innovation management | Technologievorausschau | Technology foresight |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2019.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012133875