Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits
John A. Goodman
| Year of publication: |
c 2009 ; 1. ed.
|
|---|---|
| Authors: | Goodman, John A. |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Strategisches Management | Strategic management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 256 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index 0904 |
| ISBN: | 978-0-8144-1333-3 ; 0-8144-1333-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003795643