Strategic electronic marketing : managing e-business
Brad Alan Kleindl
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Kleindl, Brad A. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson South-Western |
| Subject: | Marketing | Computer network resources | Electronic commerce | Telemarketing | Internet | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 428 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 0-324-17893-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004755042