Strategic givens in new product development : understanding curvilinear effects on new product performance
Year of publication: |
January 2017
|
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Authors: | Tacharias, Nicolas A. ; Stock-Homburg, Ruth ; Im, Subin |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 21.2017, 1, p. 1750010-1-31
|
Subject: | Strategic givens | strategic leadership theory | effectuation logic | new product performance | nonlinear regression analysis | Produktentwicklung | New product development | Innovation | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor |
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