Strategic grouping in a fragmented market : SMEs' strive for legitimacy
Year of publication: |
2017
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Authors: | Dressler, Marc |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 32.2017, 1/2, p. 229-253
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Subject: | generic strategy | strategic grouping | close or far from competitors | RDT | SME | wine industry | Germany | KMU | Deutschland | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Weinbau | Wine industry | Strategische Allianz | Strategic alliance | Marketingmanagement | Marketing management |
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