Strategic implications of online retail platforms' membership-based free shipping programs
Year of publication: |
2024
|
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Authors: | Sun, Geng ; Cavusoglu, Huseyin ; Raghunathan, Srinivasan |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 2, p. 673-685
|
Subject: | free shipping | membership | MFS | online retailing | Online-Handel | Online retailing | Schifffahrt | Shipping | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour |
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