Strategic implications of the relationship between price and willingness to pay : evidence from a wine-tasting experiment
Geoffrey Lewis and Tatiana Zalan
| Year of publication: |
2014
|
|---|---|
| Authors: | Lewis, Geoffrey ; Zalan, Tatiana |
| Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 9.2014, 2, p. 115-134
|
| Subject: | Australian wine industry | commoditization | price manipulation | willingness to pay (WTP) | wine-tasting experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Australien | Australia | Experiment | Preismanagement | Pricing strategy | Preis | Price | Wein | Wine |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406318