Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets
Farid Shirazi, Mina Tajvidi, Olu Adegbite, Nick Hajli, Philip Powell
| Year of publication: |
2025
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|---|---|
| Authors: | Shirazi, Farid ; Tajvidi, Mina ; Adegbite, Olu ; Hajli, Nick ; Powell, Philip |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 303-318
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| Subject: | Big data | Customer agility | Marketing management | New product success | Product innovation | Big Data | Produktentwicklung | New product development | Marketingmanagement | Innovation | Marketing | Produktmanagement | Product management | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331680