Strategic interplay between store brand introduction and online direct channel introduction
Hai Li, Kaijun Leng, Qiankai Qing, Stuart X. Zhu
| Year of publication: |
October 2018
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| Authors: | Li, Hai ; Leng, Kaijun ; Qing, Qiankai ; Zhu, Stuart X. |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 118.2018, p. 272-290
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| Subject: | Online direct channel | Store brand | Channel and brand strategies | Supply chain management | Game theory | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Markenführung | Brand management | Handelsmarke | Spieltheorie | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2018.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927549