Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information
Year of publication: |
2019
|
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Authors: | Yan, Yingchen ; Zhao, Ruiqing ; Xing, Tiantian |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 273.2019, 3 (16.3.), p. 968-982
|
Subject: | Retailing | Online retailing | Dual-channel distribution | Supply channel structure | Game theory | Spieltheorie | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel |
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