Strategic issues in managing innovation’s fuzzy front‐end

A product is more likely to be successfully developed and marketed when the “upfront or fuzzy front‐end (FFE)” activities are understood and carefully managed. A framework is developed to illuminate several factors affecting FFE performance. Using this framework, several strategic issues involved in managing the FFE are identified and managerial recommendations are advanced.

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Year of publication:	2002
Authors:	Kim, Jongbae ; Wilemon, David
Published in:	European Journal of Innovation Management. - MCB UP Ltd, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 5.2002, 1, p. 27-39
Publisher:	MCB UP Ltd
Subject:	Fuzzy logics \| New product development \| Teams \| Project management \| Innovation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/14601060210415153 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014721014