Strategic learning for digital market pioneering : examining the transformation of Wishberry's crowdfunding model
Gaurav Gupta, Indranil Bose
| Year of publication: |
2019
|
|---|---|
| Authors: | Gupta, Gaurav ; Bose, Indranil |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 146.2019, p. 865-876
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| Subject: | Crowdfunding | Business model transformation | Digital business model | Market pioneering | Strategic learning | Wishberry | Geschäftsmodell | Business model | Digitalisierung | Digitization | Strategisches Management | Strategic management | Lernende Organisation | Learning organization | Organisatorischer Wandel | Organizational change | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2018.06.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012135452