Strategic management and online selling : creating competitive advantage with intangible web goods
Susanne Royer
| Year of publication: |
2005 ; 1. publ.
|
|---|---|
| Authors: | Royer, Susanne |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Electronic Commerce | E-commerce | Marketing | Internet | Online-Marketing | Internet marketing | Dienstleistung | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XV, 240 S graph. Darst 24 cm |
|---|---|
| Series: | Routledge advances in management and business studies. - New York, NY [u.a.] : Routledge, ZDB-ID 1492379-8. - Vol. 29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Includes bibliographical references and index |
| ISBN: | 0-415-34994-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002392734