Strategic management : concepts and cases

Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce

"leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners. This meant we needed to provide interactive digital learning experiences such as the "white board" animated videos that we have created to support our textbook. When students are more engaged, they learn more-and they enjoy it more! Not surprisingly, this increases student satisfaction with the course and the professor"--

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Year of publication:	[2024] ; Fifth edition
Authors:	Dyer, Jeffrey H. ; Godfrey, Paul ; Jensen, Robert ; Bryce, David
Publisher:	[Hoboken, New Jersey] : Wiley
Subject:	Strategisches Management \| Strategic management
Description of contents:	Table of Contents [gbv.de]

Extent:	xiv, 299, 191 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index Place of publication from CIP data view What Is Business Strategy? -- Analysis of the External Environment: Opportunities and Threats -- Internal Analysis: Strengths, Weaknesses, and Competitive Advantage -- Cost Advantage -- Differentiation Advantage -- Corporate Strategy -- Vertical Integration and Outsourcing -- Strategic Alliances -- International Strategy -- Innovative Strategies that Change the Nature of Competition -- Competitive Strategy and Sustainability -- Implementing Strategy -- Corporate Governance and Ethics -- Strategy and Society -- APPENDIX A Data Sources for Analysis -- APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis.
ISBN:	978-1-394-16190-4 ; 978-1-394-16184-3 ; 978-1-394-16188-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014468594