Strategic management of new products : ex-ante simulation and market segmentation
Jae Young Choi; Jungwoo Shin; Jongsu Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Choi, Jae Young ; Shin, Jungwoo ; Lee, Jongsu |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 55.2013, 2, p. 289-315
|
| Subject: | Strategisches Management | Strategic management | Marktsegmentierung | Market segmentation | Innovation | Simulation | Theorie | Theory | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732252