Strategic market management
David A. Aaker
| Year of publication: |
1988 ; 2. ed.
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Management | Unternehmensplanung | Corporate planning | Marketing | Strategisches Management | Marketingmanagement | Marketingstrategie |
| Extent: | XV, 364 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-85262-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490502