Strategic Marketing. A literature review on definitions, concepts and boundaries

Although most authors speak about some parts of Strategic Marketing, here is included a list of definitions of the term. Some authors appear in different years (for example Jain). This paper analyzes new approaches of the term STRATEGIC MARKETING or MARKETING STRATEGY and its evolution through the years.

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Year of publication:	2006
Authors:	Mongay, Jorge

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Type of publication:	Book / Working Paper
Language:	English
Notes:	Mongay, Jorge (2006): Strategic Marketing. A literature review on definitions, concepts and boundaries.
Classification:	A23 - Graduate ; M1 - Business Administration ; O21 - Planning Models; Planning Policy
Source:	BASE

Persistent link: https://www.econbiz.de/10015234138