Strategic marketing and innovation
volume editor Tomas Hult ; contributors Philip Kotler, Roger J. Calantone, Naresh K. Malhotra
| Year of publication: |
2018
|
|---|---|
| Authors: | Varadarajan, Rajan |
| Other Persons: | Sheth, Jagdish N. (ed.) ; Hult, G. Tomas M. (ed.) |
| Published in: | |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Rajan Varadarajan | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Innovationsmanagement | Innovation management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 513 Seiten |
|---|---|
| Series: | Legends in strategic marketing. - Los Angeles : SAGE, ZDB-ID 2923019-6. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011803913