Strategic marketing
David W. Cravens
| Year of publication: |
1982
|
|---|---|
| Authors: | Cravens, David W. |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Absatz | Absatzpolitik | Vereinigte Staaten | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 456 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-02645-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001388928