Strategic marketing : creating competitive advantage
Douglas West; John Ford and Essam Ibrahim
| Year of publication: |
2015 ; 3. Aufl.
|
|---|---|
| Authors: | West, Douglas S. |
| Other Persons: | Ford, John B. (contributor) ; Ibrahim, Essam (contributor) ; West, Douglas C. (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 571 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-0-19-968409-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480584