Strategic marketing problems : cases and comments
Roger A. Kerin; Robert A. Peterson
| Year of publication: |
2013 ; 13. ed., internat. ed.
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|---|---|
| Authors: | Kerin, Roger A. ; Peterson, Robert A. |
| Publisher: |
Boston, Mass. : Pearson |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 743 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-273-76894-8 ; 978-0-273-76894-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009632650