Strategic media planning and buying : integration of traditional and digital media
Basant Rathore
| Year of publication: |
2024
|
|---|---|
| Authors: | Rathore, Basant |
| Publisher: |
London : Routledge |
| Subject: | Digitale Medien | Digital media | Werbeträger | Advertising media | Mediensektor | Media industries | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Strategisches Management | Strategic management |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-040-00190-5 ; 1-040-00190-4 ; 978-1-032-72453-9 ; 1-032-72453-6 ; 978-1-040-00187-5 ; 1-040-00187-4 ; 1-032-49982-6 ; 978-1-032-49982-6 ; 1-032-72457-9 ; 978-1-032-72457-7 |
| Other identifiers: | 10.4324/9781032724539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015068589