Strategic orientation and the choice of foreign market entry mode : an empirical examination
Year of publication: |
2009
|
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Authors: | Liang, Xin ; Musteen, Martina ; Datta, Deepak K. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 49.2009, 3, p. 269-290
|
Subject: | Internationaler Markteintritt | International market entry | USA | United States | 1996-1998 |
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