Strategic orientations and mass customisation capability : the moderating effect of product life cycle
Qiang Wang, Zhiqiang Wang and Xiande Zhao
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Qiang ; Wang, Zhiqiang ; Zhao, Xiande |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 17 (1.9.), p. 5278-5295
|
| Subject: | mass customisation capability | marketing operations management interface | strategic orientation | contingency effect | product life cycle | China | Produktlebenszyklus | Product life cycle | Mass Customization | Mass customization | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389910