Strategic price bundling for online retail platforms considering consumer behavior of valuation discount
Year of publication: |
2023
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Authors: | Chen, Ting ; Guo, Xiaolong ; Yang, Feng ; Tian, Lin |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 12, p. 2648-2664
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Subject: | behavioural OR | Pricing | retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce | Einzelhandelspreis | Retail price | Preisdifferenzierung | Price discrimination |
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