Strategic pricing response and optimization in operations management
Teck H. Ho and Xuanming Su
| Year of publication: |
2009
|
|---|---|
| Authors: | Ho, Teck-Hua ; Su, Xuanming |
| Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 557-580
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003819778