Strategic retail management : text and cases
Year of publication: |
1996
|
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Authors: | Bell, David E. ; Salmon, Walter Jay |
Publisher: |
Cincinnati, Ohio : South-Western College Publ. |
Subject: | Einzelhandel | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey, (1994)
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Lowry, James R., (1983)
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Davidson, William R., (1988)
- More ...
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Product profitability measurement and merchandising decisions : a pilot study in retail food stores
Buzzell, Robert D., (1965)
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Strategy problems of mass retailers and wholesalers
Brown, Milton P., (1970)
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Future trends in retailing : merchandise line trends and store trends 1980 - 1990
May, Eleanor G., (1985)
- More ...