Strategic retail management : text and international cases
Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Authors: | Zentes, Joachim ; Morschett, Dirk ; Schramm-Klein, Hanna |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Materialbedarf | Material requirements | Logistik | Logistics | Performance-Messung | Performance measurement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VIII, 366 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverz. S. 337 - 361 |
| ISBN: | 3-8349-0287-X ; 978-3-8349-0287-0 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400530