Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
| Year of publication: |
1998
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|---|---|
| Authors: | Desai, Kalpesh Kaushik ; Mahajan, Vijay |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 42.1998, 3, p. 309-324
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