Strategic role of relationship building : perceived links between employee-organization relationships and globalization strategies
Year of publication: |
2009
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Authors: | Ni, Lan |
Published in: |
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication. - Hillsdale, NJ [u.a.] : Erlbaum, ISSN 1062-726X, ZDB-ID 1123202-X. - Vol. 21.2009, 1, p. 100-120
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Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Personalmanagement | Human Resource Management |
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