Strategic Shifts between business types : A transaction cost theory-based approach supported by dyad simulation
Katrin Susanne Mühlfeld. With a foreword by Klaus Backhaus
| Year of publication: |
2004 ; 1. Aufl
|
|---|---|
| Authors: | Mühlfeld-Kerstan, Katrin ; Mühlfeld-Kerstan, Katrin |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation | Transaktionskosten | Transaction costs | Erfolgsfaktor | Success factor | Geschäftsmodell | Business model | Investitionsgütermarketing | Business-to-Business-Marketing | Differenzierungsstrategie | Netzeffekt | Transaktionskostenansatz |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 320 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Münster, Univ., Diss., 2003 |
| ISBN: | 3-8244-7989-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002170742