UP AND RUNNING IN NINE MONTHS - Enterprise Resource Planning system vendors who have installed their systems at most of the major companies now are targeting middle-market companies. But smaller companies prefer not to go through a two-year implementation process. To grow in this market segment, therefore, these vendors are promising more rapid implementations of their systems
West, Robert N., (1998)
West, Robert, (2008)
Tips on Tools - RULES OF THUMB IN STRATEGIC THINKING - Rules of thumb are rough guidelines people use to simplify their work. The authors describe some of the strategic rules of thumb and introduce a plan to create a shared database of such rules for strategists to use.
West, Robert, (1999)
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