Strategic Sourcing: An Empirical Investigation of the Concept and Its Practices in U.S. Manufacturing Firms
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|Authors:||Kocabasoglu, Canan ; x>/Suresh, Nallan C<|
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 14635690. - Vol. 42.2006, 2, p. 4-16
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Using Qualitative Data to Learn About Customer Needs: Understanding Employer Desires When Designing an MBA Program - When studying customer expectations, qualitative data can be as rich in information as quantitative data.
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