Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
Simon Wootton; Terry Horne
| Year of publication: |
2010 ; 3rd ed.
|
|---|---|
| Authors: | Wootton, Simon ; Horne, Terry |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 150 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Rev. ed. of: Strategic planning Includes bibliographical references Strategic leadership and the conversational style of strategists -- Strategic leadership-brain-based strategic communication -- Strategic leadership-the thinking skills required -- Strategic leadership-case study : marketing leadership and management action in turbulent times -- Strategic thinking-nine steps -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps. |
| ISBN: | 978-0-7494-6077-8 ; 978-0-7494-6110-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923432