Strategic use of social media in new product development in B2B firms : the role of absorptive capacity
Qingfeng Tian, Guangming Cao, Jay Weerawardena
| Year of publication: |
2024
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|---|---|
| Authors: | Tian, Qingfeng ; Cao, Guangming ; Weerawardena, Jay |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 120.2024, p. 132-145
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| Subject: | Absorptive capability | B2B SME | Exploitative learning | Exploratory learning | New product development | Strategic use of social media | Transformative learning | Social Web | Social web | Lernende Organisation | Learning organization | Produktentwicklung | KMU | SME | Innovation | B-to-B-Marketing | Business-to-business marketing | Absorption | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116905