Strategic value curve analysis : diagnosing and improving customer value propositions
Norman T. Sheehan; Vince Bruni-Bossio
| Year of publication: |
2015
|
|---|---|
| Authors: | Sheehan, Norman T. ; Bruni-Bossio, Vince |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 3, p. 317-324
|
| Subject: | Customer value propositions | Value curves | Revenue growth | Firm profitability | Strategy tool | Blue Ocean strategy | Kundenwert | Customer value | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286504