Strategic value curve analysis : diagnosing and improving customer value propositions
Year of publication: |
2015
|
---|---|
Authors: | Sheehan, Norman T. ; Bruni-Bossio, Vince |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 3, p. 317-324
|
Subject: | Customer value propositions | Value curves | Revenue growth | Firm profitability | Strategy tool | Blue Ocean strategy | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
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