Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Necati Ertekin, Yuanyuan Ding, Karen Donohue
| Year of publication: |
2024
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|---|---|
| Authors: | Ertekin, Necati ; Ding, Yuanyuan ; Donohue, Karen |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 4, p. 2047-2065
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| Subject: | consumer returns | empirical retail operations | open-box products | visual merchandising | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4786 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519885