Strategically releasing control: Navigating the complexities of enabling category captains
Sean Sands, Michael Beverland, Colin Campbell, Leyland Pitt
| Year of publication: |
2020
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|---|---|
| Authors: | Sands, Sean ; Beverland, Michael B. ; Campbell, Colin L. ; Pitt, Leyland F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 181-193
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| Subject: | Category captaincy | Category management | Strategic enablement | Enabling strategies | Category Management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012322029