Strategie und Struktur im Systemgeschäft
Timo Schneckenburger
| Year of publication: |
1998
|
|---|---|
| Authors: | Schneckenburger, Timo |
| Publisher: |
München : FGM-Verl. |
| Subject: | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsstrategie | Competitive strategy | Organisationsstruktur | Organizational structure | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Unternehmen | Organisation | Systemgeschäft |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | VII, 90 S., S. VIII - XXXIII graph. Darst. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 88 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | German |
| Notes: | kart. : DM 30.00 (freier Pr.) |
| ISBN: | 3-921953-88-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428758