Strategien im Business-to-Business Vertrieb mittelständischer Automobilzulieferer
Andreas Kasper
| Year of publication: |
2015 ; 1. Aufl.
|
|---|---|
| Authors: | Kasper, Andreas |
| Publisher: |
Berlin : epubli |
| Subject: | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Automobilzulieferindustrie | Automotive supplier industry | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 110 S. graph. Darst. 210 mm x 148 mm, 183 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201503 |
| ISBN: | 3-7375-3805-0 ; 978-3-7375-3805-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515489